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React Native

Integrating Conviva Analytics into a Video Streaming Application: From Playback Events to Actionable QoE

Introduction In a video streaming application, successfully playing a video is only the beginning. For a good viewer experience, we also need to know how quickly playback starts, whether the video buffers, how Adaptive Bitrate (ABR) behaves, which devices experience failures, and whether DRM, network, CDN, or player issues are affecting playback. This is where […]

Chetan Namdev Badhe
Chetan Namdev Badhe
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Media & Entertainment

Smart TV Ad Playback Made Easy: VMAP Parsing, No IMA Required

Introduction If you’ve ever tried integrating Google IMA (Interactive Media Ads) into your smart TV video experience, you have probably hit a few roadblocks. While IMA works like a charm on web and mobile, it’s a different beast altogether when it comes to smart TVs. Let’s talk about why that is, and explore a more […]

Vivek Kumar
Vivek Kumar
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