Where AI is actually working in media & entertainment

Trayambak Mishra shares a grounded view of where AI is already delivering real business value across the media value chain, beyond the hype. From OTT and streaming to localization, personalization and advertising, the conversation looks at what is working today and which AI capabilities could become standard across platforms. Watch to see where AI is making a genuine difference in media and entertainment and what comes next for the industry.

Video Summary:

AI in media and entertainment is evolving beyond experimental content generation, with applications across localization, post-production, advertising, and OTT platforms. In this episode of Visionary Voices, Trayambak Mishra, explores how artificial intelligence in media is creating new opportunities for content creation and distribution, while copyright and ownership challenges continue to influence adoption.

The conversation explores generative AI in media, the rise of AI-generated micro dramas, and how AI-powered dubbing and subtitling help media companies reach regional audiences. It also looks at AI-assisted visual effects, personalized advertising, conversational search, and multilingual experiences that could become standard across streaming platforms, offering insights into the evolving role of AI in the media and entertainment industry.
 

About the Speaker

Trayambak Mishra

Trayambak Mishra has extensive experience in building and scaling media technology platforms. His expertise spans OTT architecture, Smart TV applications, and AI-powered media experiences. He has worked on large-scale streaming platforms, content discovery, personalization, and media technology transformation.

Trayambak Mishra

Practice Head - Media & Entertainment Technology, TO THE NEW